Low cost & low fare: strategy in revenue management for GOL air transport S.A.
نویسندگان
چکیده
منابع مشابه
Revenue management for low-cost providers
Low-cost providers have emerged as important players in many service industries, the most predominant being low-cost, or the so-called discount airlines. This paper presents models and results leading toward understanding the revenue management outlook for a discount pricing firm. A framework and model is formulated specifically for the airline industry, but is generalizable to low-cost provide...
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ژورنال
عنوان ژورنال: Corporate Ownership and Control
سال: 2007
ISSN: 1810-3057,1727-9232
DOI: 10.22495/cocv5i1c3p4